Insignia Fire TV $40 Cheaper at Amazon Than Best Buy in Prime Day Deal

An Insignia 55-inch F30 Series 4K Fire TV is an exclusive deal for Amazon Prime members at $349, Amazon emailed members on Friday. Regular price for the smart TV, which is sold and shipped by Best Buy through Amazon, is $499, it said, though it was marked as a 10% discount. Best Buy’s website showed the set at $389 Friday. Amazon and Best Buy signed an exclusive multiyear arrangement in 2018 (see 1804180002) to sell Insignia- and Toshiba-branded Fire TV Edition smart TVs exclusively via the retailer and from Best Buy as a third-party seller on Amazon. “Data shows that what’s good for Amazon is good for the entire retail ecosystem,” said Seraj Bharwani, chief strategy officer at AcuityAds, citing the “halo effect” of Amazon's high-profile summer sales event that also benefits retail competitors. Sales volume on products with deals grow by 40%-70% during Prime time, he said. This year’s 24-hour Prime Day event, the first to be held in June, is expected to generate more than $12 billion, 20% above last year’s October event and more than Black Friday and Cyber Monday, he said.