3 in 10 Would Pay More for Same-Day Shipping: Survey

Consumers who stepped up their use of e-commerce deliveries for “critical goods” and to protect themselves during the pandemic plan to continue doing so with greater frequency after the health crisis, an Omnitracs survey found. The transportation intelligence software company hired Dynata to canvass 1,000 U.S. adults, finding 47% had groceries delivered for the first time during COVID-19. “Speed is the name of the game when it comes to deliveries,” evidenced by growth of one- and two-day shipping during the pandemic, “and consumers want to accelerate them even more,” the survey found. Three in 10 would be willing to pay more for same-day shipping, while a fifth either would pay more for real-time shipping updates or to join a loyalty program that offered shipping discounts.