Streaming Was 26% of TV Usage in May: Nielsen

Cable TV usage in May with 39% of TV viewing, reported Nielsen. Broadcast had 25% of usage and streaming 26%, led by Netflix (6%), YouTube (6%), Hulu (3%), Amazon Prime Video (2%) and Disney+ (1%). Eight percent of streaming was from other high-bandwidth video sources. The “other” category, with 9% of viewing, includes VOD, gaming, DVDs and streaming through a cable set-top box. Streaming usage across all TV homes climbed to 26% of all time spent on TV. As people begin to "dive back into their pre-pandemic activities," consumers will continue to sample and explore viewing options, said Brian Fuhrer, senior vice president-product strategy. "As production ramps back up, new content will enter the space, driving additional traction."