Online Shopping Busted Budgets of 40% of Consumers: Survey

Nearly four in 10 American consumers report not realizing that online shopping busted their budgets until seeing their monthly credit card statements, an American Institute of CPAs study found. The institute hired the Harris Poll to canvass 2,100 adults mid-December, finding 82% report that promotions like free delivery or free shipping make them more likely to make an online purchase. Thirty-one percent say their online shopping activity “increased significantly” since the start of COVID-19, while half increased their consumption of video streaming services and 33% made more frequent use of third-party food delivery apps.