Ad Board Disputes Boost Mobile Claims on 'Unlimited Data'

A National Advertising Review Board panel recommended Boost Mobile discontinue the claim it offers “unlimited data” on its “Go Unlimited” data plans based on a finding that it “failed to provide proper support for the use of the ‘unlimited data’ claim as reasonable consumers understand that term,” the Better Business Bureau affiliate said Wednesday. AT&T challenged the claims, the NARB said. Customers are throttled from 4G to 2G for the remainder of the month after reaching a cap, NARB said: “Throttling to 2G makes standard data operations virtually unusable, in contrast with consumer expectations about how the availability of ‘unlimited data’ enables them to use their phones.” Boost parent Dish Network didn’t comment.