NAD Criticizes Charter Speed Claims in TV Ads

Charter Communications should end or modify some comparative speed claims for its Spectrum internet service in its "Welcome Back Party" and "Great Offers" TV ads, BBB 's National Advertising Division said Tuesday. AT&T challenged the ads, it said. NAD said Charter indicated it will comply with the decision and clarify the basis for its "fastest download speeds" claim in any future advertising. NAD said that alternatively, Spectrum, as Charter's brand is called, can modify the claim to clarify that it's based on having the fastest download speeds at the introductory and intermediate levels and the equivalent download speed at the top tier. Charter didn't comment.