Continental, Elektrobit to Demo Alexa Custom for Cars

Continental and Elektrobit announced Tuesday the first in-vehicle integration of Alexa Custom Assistant, enabling automakers to create their own branded intelligent assistants using Alexa AI. The debut is at the virtual Alexa Live 2021 developer event July 21 at 1:15 p.m. EDT. The implementation combines Alexa Custom Assistant with Continental’s Cockpit computer and EB's software and integration services. The automotive cockpit is becoming more complex with more displays, cameras, sensors and advanced features, said Jens Brandt, head-human machine interface, Continental North America. Consumers expect a seamless experience, and user experience is becoming a top differentiator for carmakers, he said. “Advances in AI are making voice experiences in the car more natural, conversational and user-friendly,” said Ned Curic, vice president-Alexa Auto. Carmakers can join the session live by registering here.