46% of US Homes Have 4-Plus OTT Subscriptions: Parks

About 46% of U.S. broadband households subscribe to four or more over-the-top video services, and 82% have at least one, up from 76% in the year-ago quarter, said a Q1 Parks Associates survey. Services are using different growth strategies, including external partnerships, to expand their reach and improve retention, said President Elizabeth Parks Wednesday.