More Interested in Whole-Home Cybersecurity Monitoring: Parks

The growing number of connected devices on the home network, combined with increased threat of IoT malware and hijacking, is driving a new model of whole-home cybersecurity that monitors for abnormal activity and stops bad actors, said Parks Associates Tuesday. Some 37% of broadband households are interested in such a service, and 16% say network problems disrupted their work-from-home activities during the pandemic. A whole-home protection system “doesn’t require consumers to install, update, or whitelist programs,” said analyst Kristen Hanich, saying they can be “hands off,” key to their success. ISPs that partner with cybersecurity vendors to implement such solutions report “very high take rates” that exceed traditional antivirus offerings, with a much lower cost per activated customer, she said.