DTC Consortium Launches as Direct-to-Consumer ‘Think Tank’

E-commerce fulfillment provider Ruby Has is forming the DTC Consortium as an “industry alliance and think tank” dedicated to the direct-to-consumer space, said the company Tuesday. More than 100 companies “from every corner of the industry have joined pre-launch as founding members,” it said, listing e-commerce companies Avalara and Nanoleaf. The consortium’s website says a partial list of founding members will be announced by month's end. Consortium representatives didn’t respond to questions about whether the new group intends to compete with the D2C Alliance, the Digital Entertainment Group affiliate that’s geared more to over-the-top streaming than e-commerce.