Amazon Schedules Prime Day June 21-22: Report

Amazon Prime Day will be June 21-22, reported Bloomberg, after COVID-19 challenges pushed the company's signature sales event to October last year from its typical July slot. Amazon notified employees of the scheduling and asked them to keep it confidential, said the Wednesday report. Prime Day 2020, held Oct. 13-14, was seen as the unofficial start to the holiday sales season in an atypical year for retail. Amazon confirmed the June timing in its last earnings call (see 2104300039), but it didn’t respond to questions Thursday.