Amazon Folds Prime Now Into Amazon App for 'Seamless Experience'

Amazon is rolling Prime Now into the Amazon app for a more “seamless” shopping experience, blogged Vice President-Grocery Stephenie Landry Friday. The Amazon shopping app also wraps in Amazon Fresh, Whole Foods and local stores, she said. The company will sunset the Prime Now website and app at year-end. Consumers can use the Amazon app for shopping, tracking orders and contacting customer service, she said.