Scripps, Amazon Target Cord Cutters Via Local Ads

Scripps is working with Amazon Advertising to sell Amazon over-the-top inventory across IMDb TV, Twitch, network and broadcaster apps, and Amazon’s news apps to local businesses, it said Tuesday. Scripps launched Octane OTT in 2019 as a platform for local advertisers to reach cord cutters and cord nevers via streaming services. Scripps recently rolled out Octane Verify, an integrated linear and OTT attribution solution.