Cisco Buying Event Tech Platform Firm Socio Labs

Cisco is buying Socio Labs for its event technology platform, it said Wednesday, citing the hybrid event model emerging from the pandemic. Combining Socio Labs’ platform with Cisco’s Webex will enable large-scale, multi-session hybrid events and conferences with livestreaming, sponsorship, networking and advanced analytics. The Socio Labs team will join the Webex customer experience team (see personals section of this issue). The deal is expected to be completed in Cisco’s fiscal Q4 ending in July.