SiriusXM Forms Cross-Platform 'Umbrella' Ad Sales Organization

The ad sales teams of SiriusXM, Pandora and Stitcher will be “unified” under a single “umbrella” organization, SXM Media, said the company Monday. “Audio is experiencing a renaissance with a boom in premium content, spikes in listening, and innovative ad tech fueling the industry, and our powerful portfolio of brands puts us at the forefront of this moment," said SiriusXM Chief Advertising Revenue Officer John Trimble.