Trademark Sought for ‘Better Life through Samsung OLED’ Slogan

May 6, 2021 by Paul Gluckman|Intellectual Property

Samsung Electronics applied April 30 for a U.S. trademark for what appears to be a marketing slogan, “Better Life through Samsung OLED,” Patent and Trademark Office records show. Samsung filed a similar application with U.K. intellectual property authorities two days earlier, say the records. Samsung seeks the trademark for a wide variety of commercial display uses, including for TVs, smartphones, tablets and digital signage, says the application. Samsung didn’t comment Wednesday.