Azione Establishes Alliance to Bring Together Designers, Integrators

Azione Unlimited created an alliance to bring together custom electronics integrators with architects and designers. Announced at its spring meeting Thursday, the Azione Architects Designers Alliance is a community for design professionals and smart home integrators to connect, learn and work together, said Azione President Richard Glikes on an embargoed call Monday. Through the alliance, dealers will have access to a dynamic directory of AADA professionals, a “dream book” of smart home systems, an affinity program to bring technology into designers’ business, events and private messaging capability. Azione believes designers and architects “don’t understand technology, so part of it is to educate them,” said Glikes. “I’m sure they’re totally lost when it comes to 5G and don’t know that it doesn’t go through walls, and they’re going to need repeaters everywhere.” The group can educate designers “enough that they can hold a conversation about it,” he said. In turn, the hope is that relationships will lead to integrators participating in jobs designers get, he said. Participation will go toward designers' continuing education credits, Glikes said.