Partner Deal Gives Verizon Access to Vizio Inscape Viewer Data

Vizio and Verizon Media will partner on “cross-platform” and smart TV ad solutions using “unique TV viewership data and premium programmatic inventory access,” said the companies Thursday. The deal gives Verizon exclusive “demand-side platform” access beginning in 2022 to Vizio’s Inscape viewership data from more than 18 million “opted-in” Vizio smart TVs. Vizio's Q1 earnings call May 11 will be its first since going public March 25 (see 2104230001).