Consumer Education Called Key to EBB Program Success

The success of the FCC's $3.2 billion emergency broadband benefit program will "largely depend on educating consumers" about the temporary discount, said Wiley Rein's Edgar Class during an FCBA event Wednesday. Consumers eligible for the Lifeline program should consider applying for that first because all Lifeline subscribers are automatically EBB eligible, Class said. Charter Vice President-Regulatory Affairs Christine Sanquist said trusted community leaders will have to play a key role in outreach efforts. State and local officials should also take advantage of the FCC's forthcoming digital toolkit to promote the program through local channels, said AT&T Director-Federal Regulatory Anisa Green. Community organizers and local leaders are "ready to hit the ground running," said Olivia Wein, National Consumer Law Center attorney. Figuring out how this program operates "will really inform program design moving forward," Wein said. "The last year has shown the importance of" broadband for telehealth and education, said NTCA Vice President-Policy Josh Seidemann.