Adobe, FedEx Bow E-Commerce Collaboration Around ShopRunner

Adobe and FedEx began a multiyear collaboration that will start by integrating the ShopRunner e-commerce platform with Adobe Commerce, said the companies Tuesday. The partnership will give Adobe merchants access to FedEx “post-purchase logistics intelligence,” helping them drive demand, reduce costs and gain “customer insights,” they said. E-commerce with the onset of COVID-19 lockdowns “became a make-or-break capability for every company regardless of size or industry,” said the companies. FedEx completed its ShopRunner buy in December with the goal of playing a "larger role" in e-commerce (see 2012280031).