Eshoo Hails FCC MB Notice on Potential Calm Act Rules Update

Rep. Anna Eshoo, D-Calif., praised the FCC Media Bureau Monday for seeking comment on whether it needs to update rules implementing the Commercial Advertisement Loudness Mitigation Act’s bar on excessively loud TV ads (see 1012170090). The bureau sought feedback on “the extent to which our rules have been effective in preventing loud commercials” and whether the commission should “take additional actions” to update the rules. Comments are due June 3, replies July 9, in docket 21-181. Eshoo recently asked acting Chairwoman Jessica Rosenworcel to investigate “a reported increase in complaints about loud TV ads” (see 2104140001). “I welcome the FCC’s action to protect consumers from the vexing issue of loud TV ads,” Eshoo said now. “I authored” the Calm Act “to put an end to this national irritant, but complaints are rising again. I welcome the decision of the FCC to hear complaints from the American people. I urge everyone who is annoyed to submit their complaints to the FCC about loud ads to ensure violations of” the law “can be investigated.”