Roku Completes Acquisition of Nielsen's Advanced Video Ad Business

Roku completed the purchase of Nielsen’s Advanced Video Advertising business, announced last month (see 2103020047), including its video automatic content recognition and dynamic ad insertion (DAI) technologies, which will accelerate Roku’s launch of end-to-end DAI with TV programmers. Combining technologies will allow Roku to deliver benefits of TV streaming advertising to traditional TV, it said. Nielsen and Roku also formed a long-term strategic partnership to integrate complementary Nielsen ad and content measurement products into Roku's platform.