Programmers' Pivot to Streaming Needs to Look Globally, Says MoffettNathanson

Without global footprints and subscriber bases, streaming subscription VOD and ad-based VOD services will have a tough time profitably scaling up, MoffettNathanson's Michael Nathanson wrote investors Wednesday. He said media companies pivoting to streaming models will be particularly challenged if they rely on a U.S.-centric focus. He said the big business opportunities seem to lie in advertising's shift from linear to digital and the large addressable markets internationally.