T-Mobile Launches '5G for All' Initiative in Rural Outreach

T-Mobile announced Wednesday it's beefing up its outreach to rural America, hiring 7,500 new employees in small towns and rural communities and offering $25 million in grants for rural development projects. The carrier also offered free upgrades to a Samsung Galaxy A32 5G smartphone for consumers who trade in any mobile phone. T-Mobile took a swipe at Verizon and AT&T, offering customers with limited data plans unlimited 5G plans, at the same price or lower. “Over the past few years, billions of dollars have been spent to build 5G networks,” T-Mobile said: “Billions more have gone for breathless ads touting the promise of a 5G-powered future. But for most people, 5G has been a total nonevent.” T-Mobile also bowed a home broadband offering at $60 a month. “T-Mobile is just starting to press its advantage,” New Street’s Jonathan Chaplin told investors. He sees the broadband offer as mostly attractive to consumers “in the parts of the country not served by upgraded fixed technology.”