Best Buy Testing $199 Annual Loyalty Program With Perks

Best Buy began testing a membership program, Best Buy Beta, as a possible replacement for its Total Tech Support service, it said Wednesday. Tests of the $199 a year offering ($179 for Best Buy credit card holders) is underway in select markets. Members get exclusive pricing, unlimited Geek Squad technical support, up to two years of protection on most product purchases, free standard shipping and delivery, a 60-day extended return window, 10% off subscription services billed through Best Buy and free installation on most products and appliances. Enrollment also includes access to a members-only concierge service. The pilot is available at select stores in Iowa, Oklahoma and eastern Pennsylvania and will expand this month to select stores in Minnesota, North Carolina and Tennessee, when it will be available in about 60 stores, said the retailer. The $199 Total Tech Support service is still available to customers outside Best Buy Beta pilot markets, it said, and the My Best Buy points program continues to be available nationwide. Total Tech Support includes many computer and car services for no additional cost, 20% off repairs and advanced services, internet security software and 20% off Geek Squad service and AppleCare products. Total Tech Support customers also pay $49 for standard in-home services such as Wi-Fi-setup and TV mounting.