Deluxe Says Sony New Media Buy Will Boost Industry Workflows

Cloud-based services provider Deluxe Media bought Sony New Media Solutions and will integrate its team and platform into the company, it said Friday. Deluxe customers will have access to a suite of services and technologies covering all aspects of media distribution and localization from streaming and broadcast platforms to physical media and theatrical distribution, it said. The industry will benefit through improved workflows and better integrated supply chain solutions, said John Studdert, Sony Electronics vice president-media solutions. Sony Pictures will be able to “work even closer with a key supplier,” said Senior Vice President-M&A and Corporate Development Carrie Ferman.