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Entercom Rebrands to Audacy, Has MGM Sports Betting

Entercom rebranded as Audacy, said CEO David Field Tuesday. He cited sports betting, with the company announcing a multiyear deal with BetMGM Tuesday. The MGM property is its “preferred sports betting partner” across its stations, Audacy and Bet QL apps and digital platforms, and the recently launched “BetQL Audio Network.” Audacy is integrating sports betting content to “millions of sports fans” who tune in daily to Audacy’s broadcast stations, podcasts and shows, it said; BetMGM gets preferred access to Audacy talent. The broadcaster recently bought sports data and iGaming affiliate platform QL Gaming Group. “The advent of legalized mobile sports betting has presented an unprecedented opportunity to bring the action closer to the audience than ever before and, as a result, provide our partners with a direct line of sight to tap into an attentive, fully engaged audience of potential sports bettors,” said Mike Dee, Audacy president-sports. BetMGM Chief Revenue Officer Matt Prevost cited Audacy’s track record in sports radio, digital audio and “now the direct-to-consumer betting analytics space,” saying the partnership enables the company to extend its reach. Audacy’s stations include WFAN-FM/AM New York, SportsRadio WIP(FM) Philadelphia and WSCR(AM) Chicago. Audacy also said Tuesday it signed an exclusive podcast partnership with singer and actress Demi Lovato and exclusive podcasts and projects with Boomer Esiason, Big Tigger and The Rich Eisen Show. A revamped Loveline debuts this summer, it said. The broadcast company’s stock ticker symbol will change from ETM to AUD. Also effective Tuesday, the company sunsetted the Radio.com brand and aligned its direct-to-consumer platform under Audacy. Cadence13, Pineapple Street Studios, BetQL and Podcorn remain market-facing brands.