UEI Adds AI-Based Voice Dialog Marketing Platform Via QuickSet for STBs, TVs

Universal Electronics Inc. signed Instreamatic’s AI-based voice dialog marketing platform for set-top boxes and smart TVs, it said Thursday. The platform’s ad exchange allows publishers and advertisers to manage, measure and monetize content with conversational ads; they can also use their existing ad tech solutions. Conversational ads have been largely limited to mobile experiences; UEI wants to bring them to smart TVs and video service providers with personalized context via its QuickSet platform. The company will enable “improved monetization opportunities to our customers,” said Arsham Hatambeiki, senior vice president-product and technology, saying a conversational ad experience “will streamline introduction of improved ad delivery as another reason for adoption of voice control in entertainment systems.” Intelligently delivered conversational ads boost audience engagement and recall, while “significantly improving ad spend [return on investment] and customer insights,” said Instreamatic CEO Stas Tushinskiy.