Video Services Market in 'Disarray,' Says Parks, Citing High Volatility

The video services market is in a “historic state of disruption and disarray,” said Parks Associates analyst Paul Erickson Thursday, saying 45% of U.S. broadband households with traditional pay-TV service are likely to switch to a virtual MVPD in the next 12 months. A Q3 Parks survey found 29% of MVPD subscribers were unhappy with the price and value of their service, and vMVPDs are targeting the segment with different bundles and value propositions, said Erickson. An “unprecedented acceleration of consumer interest in aggregators and vMVPDs” occurred in 2020, “and there’s still a lot of room to grow viewership” through content discovery, said Nic Wilson, TiVo head-customer success, who's scheduled as a panelist on Parks' virtual Parks Future of Video conference Wednesday.