Comcast Modifying Some Mobile Ad Claims, NAD Says

Comcast agreed to modify some wireless advertising claims that were challenged by T-Mobile, the Better Business Bureau's National Advertising Division said Thursday. NAD said Comcast's claim about possibly saving money when switching to Xfinity Mobile was reasonable, but it should disclose the basis of the claim. NAD said Comcast should modify some savings claims, and the company modified marketing about its 5G service after NAD raised the issue. Comcast didn't comment.