ANA Asks Conn. Legislators to Reject Digital Ad Tax Bill

A digital ad tax proposed in Connecticut is “simply a bad idea,” the Association of National Advertisers said Tuesday. SB-821 would impose 10% tax on “annual gross revenues derived from digital advertising services in the state for any business with annual world-wide gross revenues exceeding $10 billion.” ANA Group Executive Vice President-Government Relations Dan Jaffe urged legislators to reject the bill. Connecticut’s Joint Committee on Finance, Revenue and Bonding considered the proposal at a hearing Monday.