Imax Partners With Maximus on AI-Based 4K Content, Device Tech

Imax announced a joint venture with visual effects company Maximus to deliver AI-based 4K video enhancement technologies for home entertainment streaming services and smart devices, it said Thursday. Imax Enhanced will work with Imax AI to accelerate growth across streaming platforms and consumer devices, said the company. AI “has the potential to revolutionize how we create, distribute and enjoy entertainment," said Imax CEO Rich Gelfond. Maximus founder Daniel Nadler will be special adviser to the Imax board.