Walmart to Hold Second Livestream Shopping Event With TikTok Thursday

March 10, 2021 |E-Commerce

After teaming up with TikTok for a livestream shopping experience in December (see 2012170038), Walmart is taking a second shopping event to the social media platform on March 31, blogged Chief Marketing Officer William White Tuesday. The retailer will host “Spring Shop-Along: Beauty Edition” on the Walmart TikTok channel on Thursday at 9 p.m. in a 60-minute interactive tutorial, it said. Viewers will be able to tap on a product pin to add items to their virtual shopping cart and can check out during or after the event, said White.