2021 VMVPD Growth, Pay-TV Declines Likely Slower: nScreenMedia

Cord cutting and cord shifting to virtual MVPDs will continue this year, but the price advantage vMVPDs enjoyed has eroded significantly, nScreenMedia analyst Colin Dixon blogged Monday. "Big bundle" vMVPDs like YouTube TV, Hulu Live and fuboTV now cost $65 monthly and could cost more than $70 by year's end, he said. He said the vMVPD industry will likely add 1.5 million new subscribers this year, with cheaper services like Sling TV and Philo gaining share as pay TV likely loses 5 million to 6 million subs.