‘Digitally Enabled Sales’ at BJ’s Grew 168% in Q4 on 'Upgraded' App

BJ’s Wholesale Club’s “digitally enabled sales” grew 168% in fiscal Q4 ended Jan. 30, “surpassing our high expectations,” said CEO Lee Delaney on a Thursday investor call. Its recently upgraded app is the “centerpiece” of its digital strategy, he said. Total app downloads exceeded 5 million for the year, compared with 2 million a year earlier, he said. Strong sales of TVs and other consumer tech products helped drive 9% same-store growth in BJ’s general merchandise categories, said Chief Financial Officer Bob Eddy.