Qualcomm, Partners Working on Wireless Designs for Audio's 'New Era'

Qualcomm is working with global audio brands to drive a “new era for wireless audio,” blogged the company Thursday, saying new technologies offer premium sound quality, extended battery life, “robust connectivity” and clear voice calls. The growth of the true wireless earbud market is creating demand for longer battery life, improved smartphone interoperability, active noise cancellation, wake-word-activated voice assistants and hearing enhancement, it said. Gaming and video consumption are driving a need for low-latency Bluetooth audio connectivity, said the company.