DEG ‘Terminology’ List Aims for Uniform Messaging of D2C Content

Promoting “standardized” messaging for the various types of direct-to-consumer digital content delivery services was the goal of an “industry terminology” list compiled by the Digital Entertainment Group’s D2C Alliance steering committee, said DEG Thursday. Thirteen terms appear on the list, all acronyms except for “linear TV.” Compiling and releasing the list was “a first step in proactively addressing key issues related to helping these digital businesses realize their full potential,” said DEG. PEST (for Premium Electronic Sell-Through) is one of the funnier acronyms on the list.