Amazon ‘Substantially Benefited’ From Pandemic’s Online Spike: Feedvisor

A Feedvisor analysis of 1,000 U.S. brands found more than three-quarters selling on Amazon, up from 55% a year ago, reported the analytics company Thursday. COVID-19 also accelerated adoption of Amazon Advertising, with 88% using the platform, up from 21% a year ago. “The growth of e-commerce during COVID-19 has substantially benefited e-marketplaces,” said Feedvisor President Dani Nadel. “Brands can no longer afford to ignore Amazon’s significance, nor can they rely solely on their owned channels.”