BBB Asks T-Mobile to Modify 5G Claims

Better Business Bureau's National Advertising Division asked T-Mobile to modify advertising claims, including that it offers “the best" and "most reliable 5G network” and the “best prices” for 5G. NAD said the challenged advertisements didn't "reasonably convey that the aspirational future benefits that will result from the T-Mobile-Sprint merger" aren't "presently available,” NAD said Tuesday. “While T-Mobile made certain commitments to the government as part of the merger approval process and is in the process of expanding and improving its 5G service, the complete integration of the T-Mobile and Sprint networks is not expected to occur for between three to six years.” The ads cited stopped airing in July, but "we’ll continue to make sure consumers know that T-Mobile’s 5G network … is delivering unprecedented reach and more coverage than anyone else,” a T-Mobile spokesperson said.