SpotX, LG Form Programmatic Video Ad Partnership for Smart TVs

LG named SpotX its primary supply-side platform for programmatic video advertising in the U.S., Europe, Latin America and the Middle East and Africa said the companies Thursday. SpotX is also providing LG with demand facilitation services to connect media buyers with premium over-the-top video inventory available on LG smart TVs. Buyers will be able to purchase inventory programmatically through its platform or a demand-side platform they choose. TV makers are "recognizing the power of owning the glass to not only manage content distribution and access but also aggregate unique audience data," said Mike Laband, SpotX senior vice president-platform. LG had more than 300% growth last year in streaming hours on its channels, said Matt Durgin, senior director-North America smart TV partnerships.