Encore Drive-In Nights Teams With MetaMedia on Outdoor Event Livestreams
Encore Drive-In Nights and MetaMedia partnered to offer livestreamed concerts, sports and other events at drive-in venues across North America, they said Wednesday. Encore's network of “hundreds” of outdoor venues targets fans not traditionally reached by touring routes. June-September, Encore events played to more than 900,000 fans with concert films from Metallica, Garth Brooks, Kane Brown and Blake Shelton, it said. Encore also showed its first livestreamed event last month, an Ultimate Fighting Championship match between Dustin Poirier and Conor McGregor.