IHeartMedia Expands Binaural Podcast Offerings for 'Immersive' Experience

IHeartMedia is expanding into binaural podcasting, marking a “shift toward a more immersive listening experience,” said the company Tuesday. Binaural, or 3D, audio creates a sense of movement and location and triggers other senses. IHeartMedia is expanding its previously introduced 13 Days of Halloween podcast series, produced with Blumhouse Television, into a seasonally focused 13 Days franchise of podcasts tied to major holidays. The iHeart 3D Audio slate will also include The Mantawauk Caves and a series of bonus 3D episodes.