IFA 2021 Touted as ‘World's Most Significant Trade Show’ for Consumer Tech

IFA 2021 promoters barely waited for the promotional hype to subside for the rival CES before trumpeting their Sept. 3-7 Berlin event as “the world's most significant trade show for consumer tech and home electronics.” Organizers are “overwhelmed by the extremely strong commitment” of the show’s exhibitors, said IFA Executive Director Jens Heithecker Tuesday. “This demonstrates the high interest of the industry in presenting their innovations to IFA's global media community live in Berlin. Together with our international retail partners, we want to prepare the recovery and rebound for the time after the lockdown.” Tuesday’s announcement featured testimonials from 17 companies that signed on as IFA 2021 exhibitors.