Universal Music, TikTok Agree to 'Equitable Compensation' for Artists

Universal Music Group and TikTok expanded their relationship to provide “equitable compensation” for recording artists and songwriters, they said Monday. The companies pledged to experiment with new features. TikTok users will be able to incorporate clips from UMG's music catalog. The alliance “sets an industrywide example of social media companies acknowledging, respecting and compensating the music creators whose songs are instrumental to their platforms,” said Marc Cimino, Universal Music Publishing Group chief operating officer. As a driver in creating chart hits, TikTok will help bring “legacy acts to a new audience,” said Ole Obermann, its global head-music.