Global AR Market in Retail, Commerce to Surpass $12B in 2025, Says ABI

Social media usage and online shopping traffic "exploded" during COVID-19 lockdowns, forcing many brands to embrace augmented reality and virtual stores “to remain competitive and engaged with their customers,” reported ABI Research Wednesday. It estimates the global AR market in retail and commerce will exceed $12 billion in 2025. “Within the next two years, more and more brands will transfer their marketing campaigns and online shopping platforms from static webpages and 2D images to interactive experiences and platforms,” said analyst Eleftheria Kouri. “Online shopping will continue to grow after the pandemic, especially in product categories supported by AR experiences."