Samsung Has Several Foldable Phone ‘Form Factor Designs’ in Pipeline: CFO

Samsung Electronics for 2021 “will continue to strengthen” its Z Fold and Z Flip foldable smartphone lineup “with the aim of popularizing the foldable form factor,” said Yoon-Ho Choi, president-chief financial officer, on a Q4 call Wednesday. Samsung will work to “solidify” the Z Fold’s “positioning in the super premium segment, especially highlighting the usability it offers with a large screen” for viewing entertainment content and as a “productivity” tool for remote work and learning, he said. Samsung’s “aim” with the Z Flip is “to satisfy and target the needs of the millennials, as well as female users, with its differentiated stylish design and also competitive prices,” he said. Samsung also will focus “on expanding the foldable ecosystem by actively reflecting the feedback of users of previous foldable models,” said Choi. He said the company has "several form factor designs" in the works and “will be unveiling them to the market once we have a sufficient level of product completeness.” Four models of high-end laptops were introduced into the market last year using Samsung Display OLED panels, said Choi. That offering is expected to double in 2021, he said. “OLED displays have an advantage in terms of response speed and also the ability to express real black,” he said. “And so compared to other display technologies for computers and laptops, it is especially being found attractive by people who are using, for example, gaming or video applications on their laptops.”