48-Hour Viewing Window Available Via Kaleidescape's New Movie-Rental Option

Kaleidescape communicated to dealers this week a new movie rental option on its Strato devices for viewing feature films at the same full resolution as purchased titles, we learned. Once customers download a rental movie, Kaleidescape will give them 30 days to start watching it, with a 48-hour viewing window. A rented movie can be downloaded to only one home at a time and watched on only one player at a time, dealers were told. If a customer decides to buy the rented movie within 30 days of the rental transaction, half the rental price will be applied toward the purchase. Kaleidescape didn't comment.