Spending on Streaming Services Jumped 37% in 2020, Says DEG Analyst

Home entertainment content spending topped $30 billion in 2020, driven by the huge shift toward digital consumption amid COVID-19 stay-at-home orders, Redhill Group President Judith McCourt told a Digital Entertainment Group webinar Wednesday. Digital content spending jumped 32.6% to $26.53 billion, but physical media sales declined 25.6% to $2.45 billion, and content rentals fell 26.8% to $1.04 billion, she said. Streaming generated 80% of the digital spending in 2020, rising 37.2% to $21.22 billion, she said. Total 2020 home entertainment spending jumped 21% for the year, peaking at a 34% increase in Q2, when COVID-19 lockdowns began in full force, said McCourt. Spending increased 19% in Q1, 18% in Q3 and 16% in Q4, she said.