Majority of Virtual CES Visitors Were US-Based, Most Media Were Foreign

Nearly 80,750 “qualified” industry attendees from 167 countries visited the all-virtual CES 2021 during its Jan. 11-14 run, said CTA Tuesday. Fifty-four percent of attendees were U.S.-based, but 58% of media visitors were from overseas, it said. The association offered no insights about attendees' engagement, including how many conferences and workshops they viewed or exhibitors they visited. About three-quarters of the 1,900+ exhibitors were from outside the U.S. and represented 48 “countries, territories & regions,” it said. The physical CES 2020 in Las Vegas drew 170,000 attendees and 4,400 exhibitors.