ANA Opposes Opt-In, Enforcement in ND Privacy Bill

Advertisers recoiled at requiring opt-in and a private right of action in a proposed North Dakota privacy bill (HB-1330). Different state approaches to privacy “harm both businesses and consumers by creating complex regulation leading to increased compliance costs that are almost certain to be passed on to consumers,” blogged Dan Jaffe, Association of National Advertisers group executive vice president-government relations, Tuesday. Washington state legislators also are debating consent and enforcement provisions (see 2101220043).